B2B Partnership Marries Targeted e-mail with Personal Phone Calls to Deliver A New Class of Lead Generation and Sales Services

VADNAIS HEIGHTS, MN and STONEHAM, MA, February 1, 2002 /PRNewswire/ -- InTouch Inc., a leading B2B sales lead services company and TalkSender, Inc., the world's largest rich-media email company, announced that they have successfully established a technology and marketing partnership that delivers more effective and efficient lead generation capabilities to the B2B marketplace. 

"Our partnership enables InTouch to change B2B lead generation and telemarketing campaigns forever by utilizing email, which is a very cost efficient and track-able medium for direct marketing, and combining it with telemarketing expertise that will drive revenue, branding and deepen customer relationships for their customers," said Douglas Kim, Co-Founder and VP of Marketing at TalkSender. TalkSender's system currently delivers more than 70 million messages a month through e-mails sent by agency partners and clients. Marketers can communicate with their customers with the power and clarity of audio, in the medium and language of their choice. 

TalkSender's proprietary "Smart Audio Delivery" technology assures that 90% of all recipients hear the audio message automatically and instantly upon opening their e-mail, including those with web-mail accounts Hotmail and Yahoo Mail. The system also provides extremely powerful personalization capabilities -- driving content based on database attributes, as well as tracking capabilities that delivers real time reports on how individual recipients are responding to emails.

 "We help companies effectively increase sales by generating highly qualified opportunities. Our approach generates high quality results because we contact decisions makers directly. Also, we help clients mange their existing sales leads with ongoing nurturing programs," said Brian Carroll, Partner of InTouch Incorporated. "We chose to work with TalkSender because their solution is perfectly synergistic with our strategy of delivering new ways to leverage technology and our best practices that will give our clients a competitive edge. It enables us to add value and deepen our relationship with our customers, and simply put generate more revenue for our customers."

About TalkSender

TalkSender is the largest provider of rich media email marketing technology and services for on-line marketing communications. On any given day, over 2 million people receive e-mails with a compelling customer service or marketing audio message powered with TalkSender's TalkCaster Technology audio. TalkCaster is integrated to e-marketing and eCRM systems that permit instantaneous, cost efficient e-mail communications that include the power and impact of audio. TalkSender is a privately held, venture-backed corporation headquartered outside Boston, MA.

www.talksender.com
Contact Douglas Kim (dkim@talksender.com)

About InTouch, Inc.

InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables sales people to focus on selling and convert highly qualified leads into revenue.  As a leading provider of lead generation services for the complex sale InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It’s lead generation solutions include:  teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.

www.startwithalead.com

NOTE: Start with a lead, the InTouch logo, lead generation for the complex sale are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.